Brand Manager (Food Supply and Fresh Produce Distributer)

Location: Seri Kembangan, Selangor

Job Descriptions:

• Act as the main liaison for assigned brand principals, ensuring strong partnerships and alignment
• Translate principal brand strategies into effective local market plans and execution
• Develop and manage annual and quarterly brand and product plans, including portfolio and lifecycle management
• Lead go-to-market planning, product launches, promotions, and in-market activations
• Support Sales teams with product training, toolkits, and channel strategies
• Monitor and analyse brand performance, including sales, margins, pricing, distribution, and promotional effectiveness
• Prepare forecasts, business cases, and post-launch or campaign reviews
• Manage marketing budgets and track ROI
• Collaborate cross-functionally with Sales, Marketing, Operations, and Supply Chain to ensure execution readiness
• Ensure brand consistency and compliance, acting as the brand custodian in the local market
• Represent the company professionally in principal meetings, reviews, and negotiations
  Conduct deep consumer, shopper, and customer insights analysis to guide brand decisions and positioning.
• Own brand positioning, messaging, and value proposition to ensure relevance and differentiation in the local market.
• Identify growth opportunities through new SKUs, pack sizes, pricing architecture, or channel expansion.
• Lead innovation initiatives, including new product development (NPD) and line extensions in collaboration with principals and internal teams.
• Oversee digital and e-commerce strategies, including online visibility, content optimization, and campaign performance.
• Drive demand generation through integrated marketing plans across ATL, BTL, and digital channels.
• Track market trends, category dynamics, and emerging competitors to proactively adjust strategies.
• Support key account planning with insights, sell-in stories, and joint business planning (JBP) materials.
• Develop crisis management and contingency plans to protect brand reputation when issues arise.

Job Requirements:

• Proven experience managing brands or products within the F&B, FMCG, or food distribution industry
• Candidates with hands-on experience dealing with hotels, restaurants, cafés, supermarkets, and other F&B businesses will be a strong fit for this role
• Experience in brand management, product management, or commercial roles
• Excellent stakeholder management and cross-functional collaboration skills

Others Information:

For those who have what it takes, please send in resume to:

Recruitment Consultant : Wong

Email : wong@brightprospect.com.my