Bright Prospect’s ESG Initiative: Spreading Love with Special Kids at IQ70plus

At Bright Prospect, we believe in giving back to our community, and our commitment to Environmental, Social, and Governance (ESG) principles is a significant part of our identity. This year, as part of our ongoing corporate social responsibility efforts, we had the honor of assisting special kids at IQ70plus, also known as Persatuan Kebajikan Amal Jian An Malaysia, an association in Malaysia dedicated to the welfare of mentally challenged children.

We provided essential products from our business partners, including Pediasure, Isomil milk powder, Intrasite Gel, and Mr. Muscle cleaning products for children. These items play a crucial role at this center, especially Pediasure and Isomil, which are vital for providing complete nutrients to children who are unable to consume solid food.

Recognizing the financial challenges faced by such organizations, we are dedicated to supporting them with the goal of improving the quality of life for this less fortunate group. Our donations were intended to bring joy, comfort, and assistance to both the children and staff at the association. Not only did Bright Prospect’s staff contribute to our group donation, but we also encouraged our family and friends to join our mission. Additionally, we top-up donation with fund collected from our daily office recycling activities.

Beyond our financial contributions, our team actively engaged in interactive sessions with the kids. These moments not only brought smiles to the faces of the special kids but also left a lasting impact on our team members, creating a strong connection with the community we serve.

Bright Prospect remains steadfast in its commitment to ESG principles, and our recent activities at IQ70plus showcase our dedication to social responsibility. We are striving to contribute to a brighter and more inclusive future for our community.