Digital Marketing Specialist

Location: TTDI, Kuala Lumpur

Job Descriptions:

• Create a comprehensive digital marketing plan to boost the brand’s digital presence and earn money through online channels.
• Manage, track, and optimise digital activities like websites, social media marketing, digital adverts, e-commerce marketplace marketing, and email marketing.
• Research industry trends and perform competition analysis
• Work with brand marketing managers to provide compelling keyword-optimized content that connects with our target audience across many digital channels.
• Manages the brand’s digital assets, ensuring that the material is up to date, fits the overall brand image, and follows the rules and best practices.
• Inform brand marketing managers and the QA team about online reviews and comments.
• Enhance the journey of distinct client life cycles and plan how to move them down the marketing funnel using the appropriate channels and messages.
• Create, propose, and test new channels to meet corporate KPIs.
• Manage and collaborate extensively with outside suppliers and affiliates on digital initiatives.
• Ensure that marketing performance is monitored and data is gathered.
• Analyze, produce and deliver campaign performance reports based on critical parameters and advise next steps to maximise efficiency and profitability.

Job Requirements:

1) Knowledge

• Thorough grasp of marketing and the utilization of various digital platforms
• A thorough awareness of various performance measurements, as well as the usage of analytics tools such as Google Analytics
• Knowledge of market trends and best practices for running a successful campaign

2) Abilities

• The ability to create reports, examine data, and offer valuable insights
• Creative with an excellent sense of design to provide comments on content materials
• Detail-oriented and structured to meet deadlines
• Team player with excellent oral and written communication abilities
• Proficiency in HTML, HTML 5, CSS, and WordPress expertise is an asset.

3) Work Experience

• Proven experience executing effective and innovative digital campaigns via the website, social media, digital marketing, etc.
• Have monitoring and data analysis expertise with Google Analytics, Social Media Insights, Google Keyword Planner, Facebook Business Manager, and Google Ads.
• Expertise in managing or establishing an e-commerce platform (Shopify, Lazada, Shopee) is an asset.
• Understanding popular social networking sites such as Facebook, Instagram, YouTube, LinkedIn, and TikTok

Others Information:

For those who have what it takes, please send in resume to:
Recruitment Consultant : Wong
Email : wong@brightprospect.com.my