Senior Brand Manager ( FMCG)

Location: Damansara, Selangor

Job Descriptions:

Marketing Strategy

• Develop and execute strategic marketing plans to strengthen brand presence and drive business growth.
• Oversee the full product lifecycle, including development, localization, pricing, and product launches.

Create Impactful Campaigns

• Plan and execute integrated ATL and BTL campaigns, influencer initiatives, and trade activations that effectively engage target audiences.
• Lead social media strategy, content development, and community management to build meaningful brand connections.
• Collaborate with influencers and leverage digital platforms to enhance brand storytelling and reach.

Harness Digital Capabilities

• Utilize CRM systems and digital analytics to generate insights and continuously optimize campaign performance.
• Track and evaluate performance across paid media, SEO/SEM, and social channels to maximize return on investment.
• Stay ahead of industry trends by adopting innovative digital marketing approaches.

Collaborate for Success

• Partner with cross-functional teams (ethical sales, medical, regulatory, trade marketing, SFE/training, market research, finance, logistics, and external agencies) to ensure seamless execution and KPI achievement.

Drive Performance

• Work closely with forecasting teams on planning and managing quarterly marketing budgets, monitoring revenue, and evaluating ROI against targets.
• Continuously refine strategies to enhance sales performance and grow market share.

Champion Compliance & Training

• Support product training initiatives and develop detailing materials to equip sales teams with clear and effective product messaging.
• Monitor, analyze, and evaluate product performance to inform strategic decisions.
• Ensure all marketing activities comply with ethical standards and company policies.
• Knowledge of ethical marketing practices and their impact on market potential is an added advantage

Job Requirements:

• Bachelor’s degree in Business, Marketing, Mass Communication, Nutrition/Dietetics, or a related field; an MBA is an advantage.
• 5–8 years of experience in brand management, consumer marketing, and trade activation within the healthcare or FMCG industry.
• Strong expertise in digital marketing, social media strategy, influencer partnerships, and trade activation.
• Prior experience in nutrition or healthcare marketing is highly desirable.
• Excellent command of English; proficiency in Bahasa Malaysia and Mandarin is a plus

Others Information:

For those who have what it takes, please send in resume to: Recruitment Consultant :Wong Email :wong@brightprospect.com.my