Marketing Executive

Location: Puchong, Selangor

Job Descriptions:

Assist the immediate superior/manager in planning activities such as product launches and consumer events aimed at boosting brand awareness and sales.

Key Responsibilities:

Planning and Coordination:

• Collaborate with both internal and external parties to coordinate campaigns, projects, and logistics.
• Gather and compare quotations from partners, working alongside other B+L business units for promotions and new launches.

Production Management:

• Oversee the creation of merchandising materials, which include cabinet displays, wall posters, outlet signage, and promotional materials like leaflets and flyers.

Manpower Management:

• Organize the placement of vision care brand ambassadors, which entails:
  • Coordinating training sessions.
  • Managing trial lenses and inventory of lens care starter kits.
  • Liaising with promotional agencies and the sales team.

Resource Management:

• Monitor the usage of trial lenses and starter kits, as well as manage A&P expenses and marketing materials like POSM and gimmicks.

Reporting and Analysis:

• Conduct post-campaign reporting and evaluate sales and marketing performance.
• Provide updates on brand performance.

Sales Support:

• Ensure effective distribution of marketing materials.
• Maintain records of merchandising photos and manage promo code creation and upkeep.

Digital Presence:

• Manage the company’s social media accounts, including Facebook and the company website, with potential expansion to additional channels.
• Support the company’s e-commerce initiatives to facilitate the successful implementation of the business strategy.

Market Analysis:

• Analyze market trends, including pricing, demand, and competition.

Additional Contributions:

• Contribute to the development of marketing plans and strategies.
• Maintain organized filing systems for related documents.
• Provide support to the Manager and colleagues on special assignments and projects as needed.
• Ensure compliance with regulatory requirements and industry codes of ethics.
• Handle other ad-hoc tasks as required.

Job Requirements:

• A minimum of 1 to 2 years of working experience in an administrative role or similar field.
• Preferably someone with experience in the corporate company or the retail industry.
• Good written and verbal communication skills.
• Good knowledge of MS Office, such as Excel, Word, and PowerPoint.
• Must be able to speak and write in English.

Others Information :

For those who have what it takes, please send in resume to:

Consultant: Fiona Yong 

Email: fionayong@brightprospect.com.my